Controlled Electrics Logo
What's this project?
This project was part of a rebrand for creating a new identity for the electrical company “Controlled Electrics”.
The idea was to incorporate the initials of their company name into one identifiable symbol that could easily be embroidered onto uniforms.
The Logo
Brand and Mockups
The Brief
This customer was an electrical company and expressed that they wanted the logo to include a thunderbolt. They wanted it to read well and be easily identifiable, based on their company name’s initials “CE”.
The Problem
They parted ways with their previous designer and wanted a new look for their brand.
The Intent
To create a fresh engaging logo and brand identity that would be bold and easily recognisable.
The Approach
The plan was to create a lot of quick sketches to branch out my ideas for which direction to go in. Decide upon one that most fits the brief, with this design completed, recreate that design digitally.
Tools used
Sketches
Sketches
